Site Design: Hillary for America (hillaryclinton.com)
over 8 years ago from Matt Castillo, Product Designer
over 8 years ago from Matt Castillo, Product Designer
I thought Obama's campaigns raised the bar for web design in politics.
I appreciate the H arrow logo made of H's and arrows in the html.
Better on the JS console:
It's a really empty website... represents the candidate perfectly ;)
In all seriousness though, there is very little content. A short bio is about all there is. It may be pretty, but it's a fairly poor website when taken as a whole.
Rand Paul and Ted Cruz (not my preferred candidates) have good websites. Both websites are kind of ugly, but I can find information about each candidate (bio, issues, and legislation) very easily.
It would be great to do a UX study on political candidate sites.
It would be great to do a UX study on political candidate sites.
It really would. I've done some campaign sites back in the day, and I think it would be great to delve into how they're put together.
(Basically, it's "design by committee" hell.)
Tried to look up Rand Paul's website, was thoroughly impressed and then confused.
Speaking from experience: This is usually what "exploratory" candidate sites look like. Once the campaign really kicks off (usually after the primary), we'll probably see a revamped version that's much fuller with bios, policy info, volunteering info, etc.
Am I the only one seeing this?
Fedex Hillary
Aside from the FedEx facsimile, I find the site to be very weak.
Visual language - get the obligatory feature image of Hillary talking to concerned old white people at a diner. Have more old white people in the background eating fried food.
No messaging at all. No real vision. Just "give me money".
Visual design and fundamentals are poor.
Not impressive at all.
How is it 2015 and sites still launch without font-smoothing enabled?
Wait, it's already 2015?
Because fonts look great on mac (which is probably what it was designed in). Some developers forget to add fixes for Windows and their font rendering from the medieval era of computing.
Dispite the content and design, it's also really a shame, that a site with bugs like this is in production...
It's a little scarier for me:
Soon.
I was really hoping someone would break the mold and choose a new color palette. I would've tried something new, like violet. If she wanted to show that she can combine red and blue, it could really work. Imagine the branding opportunities around a specific color instead of relying on the expected red white and blue.
Logo's better than the competition so far:
Damn, Rand's logo is killer.
That logo fucking sucks.
It appears they are using custom type, which is pretty advanced branding. Shame they didn't put the same effort and attention into the logo. It's still, static, obvious, overly geometric, doesn't translate to single color (as noted by the site's home logo), and uses colors with no complexity.
It's interesting to me that her intro video features so much of the variety that makes up the fabric of America, yet her graphical presentation is so un-nuanced.
Blah to the blah.
The execution is also awful, look at all those halfpixels:
Logo gadz. Not much mention of policy stances.
Yeah you can totally expect to find unbiased critique on a political figures website design in this topic. /s
Arrow pointing right just feels wrong somehow. I think it would have been better if it was pointing left.
Then it wouldn't be pointing the way forward. Its like the backwards US flag on military uniform sleeves...it's meant to appear as if the flag is waving in the breeze as the solider walks past.
Got it.
¯_(ツ)_/¯ seems like everyone hates it.
Is that a custom typeface? It's called "Unity", but I can't find any other information about it.
It looks a lot like Sharp Sans from Village.
You are spot on Maurice: http://fontsinuse.com/uses/9141/hillary-for-america-website-and-logo "The main typeface is called Unity, a customization of Sharp Sans by Lucas Sharp."
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