8 comments

  • Sean ConatySean Conaty, 8 years ago (edited 8 years ago )

    I really love this trend, so long as it doesn't get abused. I've noticed that J Crew and American Apparel do it a lot. Most of it pretty tasteful and not annoying.

    Note, you might have to refresh to see the animation as it usually stops.

    Here are some fireworks. J Crew

    A changing background pattern. J Crew

    Expanding stars that eventually stop. J Crew

    Moving dots that eventually stop. J Crew

    Pick your price. American Apparel

    Spooky ghost. American Apparel

    Moving shoes. American Apparel

    3 points
  • Sam SolomonSam Solomon, 8 years ago (edited 8 years ago )

    I think the best use of GIFS are when they are very, very subtle.

    We've got an awesome Illustrator at Red Square, who put this together for our email campaigns.

    https://gallery.mailchimp.com/c77010f6fa4d6517f97fd3e19/images/rsg_insight_header.gif

    1 point
  • Ryan RushingRyan Rushing, 8 years ago

    I saw this the other day, and wondered about file size. Gifs aren't great about keeping the weight low, but this one comes in at only 240kb!

    1 point
    • Mathew Sisson, 8 years ago

      Yeah it seems like folks are getting more efficient with file size as it becomes more popular. I'm sure it's a trend on the rise.

      0 points
  • Bryce DriesengaBryce Driesenga, 8 years ago

    Wait, is that mouse cursor in the original gif, or did somebody screen record the original gif?

    0 points