• Elliott PayneElliott Payne, almost 9 years ago (edited almost 9 years ago )

    This is branding at its worst.

    There are a lot of empty promises, imprecise language, trend riding, the list goes on.

    For instance:

    • It’s time for something unique, and better
    • carefully crafted
    • reclaiming individuality
    • we follow our instinctive soul
    • complete heart for service
    • sensitively crafted

    There is no substance behind all this empty style. What exactly are they going to be doing differently?

    10 points
  • Taylor LapeyreTaylor Lapeyre, almost 9 years ago (edited almost 9 years ago )

    "We take pride in our craft of taking your money and sending it to CORPORATION."

    "We and CORPORATION have a personal bond and renewed fusion of values for taking your money."

    1 point
    • Erick De La Rosa, almost 9 years ago

      haha I couldn't agree more. The whole "craft" movement feels so shoehorned into the whole thing. Again, I like the idea, but it was poorly executed.

      0 points
  • Chad EngleChad Engle, almost 9 years ago (edited almost 9 years ago )

    I'm lost on the homepage... There's beautiful videos under the videos tab that tells me what this "bank" actually is. However, I land on an empty homepage that has 0 for me except a pretty photo.

    "As it becomes more difficult to tell one bank from another, there is a renewed respect for craft."

    So, how do I know what bank you are when the homepage tells me nothing about your brand or what I should be doing?

    • Is the goal for me to sign up?
    • Is the goal for me to learn more?
    • Is the goal for me to understand the Field & Main brand?
    • Is the goal general awareness?
    • Two of the links on the homepage (that are the most noticeable) lead off the site entirely (bottom right)
    • Why does the nav structure change on internal pages? (no longer top aligned)

    I love the fact that a bank is trying to be personal and taking a painstaking amount of time to do it through the brand and through some greatly produced videos but, it's still a raw concept...

    1 point
  • mewo a, almost 9 years ago

    Fix those ugly URLs...

    0 points
  • Parag RParag R, almost 9 years ago

    Seems like a bank you would find in Brooklyn...

    0 points