I am pretty much in love with this.
this is a great technique if you want visitors to miss and/or not read important content.
My work-around for this was not including any important content.
I actually read this more diligently than most copy I come across.
I actually got much further with this than I would have if it was just a paragraph of text.
Also - brilliant response Alan.
Or if you only want to be contacted by people who are actually interested in what you do.
Reading time and "visitor" count quickly become vanity metrics, especially in the face of a solution that gives you enough leads with little false positives (assuming this is the case here).
Can't. Click. Them. All. Trying. So. Hard.
Makes me crazy.
Am I the only one that thinks this isn't brilliant? I gave up after a couple of clicks. Its just tedious and pointless imo. No offense to the creator.
Ya i'd have to agree, it is interesting and fun for a moment but I would assume you will have a high bounce rate from people not wanting to have to click and dig for this info.
It's catering to a specific audience, one that happens to read.
I think it's a very clever display of writing skill and would likely go down really well with the intended audience.
Agreed. It's interesting, but nothing more. In terms of actual design, not much to say. Well, more minimalistic than this would be a blank white page with a clickable dot in the center.
agreed... too much investment to click so many times for little pay off..
maybe rollovers ? or time based ?
I love how it unfolds. It's fitting for a writer to have a site like this.
this might be one of my favorite interactions i've ever seen.
this is how you do design. it works brilliantly, and seems so effortless. form, function, content – they got everything right.
SO great, it brings out the inner child in me and takes me back to a time when the internet was a wonder and these kinds of unknown experiences were what made it great.
This is the internet in microcosm. You want more info, you click a link, it shows up.
I love it. It filters his audience and generates interest / user investment at the same time.
Helped make the site responsive in no time flat: https://twitter.com/alantrotter/status/491984026165854208
Well, don't do this, but... $("a").trigger("click");
I love the concept, but hate the interaction of having to search for the hidden link within each new fragment.
I found it forces me to read, which I think is part of his point.
Me too, I couldn't stop reading because I wanted to click the next thing!
Which is fine, but unless I am missing something, there is no indication of which text to click next. So I wound up wildly moving the cursor over the text until it turned to a pointer, then slowly figured out which word was actually the link.
Wait, can you not see the underline? Clickable words should be underlined :( What browser &c. are you using?
/ Okay, so it seems to be a problem with IE 9 and earlier. I guess at some point I saw that it worked on IE 10 and 11, and thought 'Haha I don't care about anyone with an older browser than that, those hypothetical people deserve all they get', but you're a real, non-hypothetical person and I've made things difficult for you, I'm sorry, I'll try and fix it.
// It should/might work now?
I am actually using Chrome 36.0.1985.125. Looking at the CSS, it seems that the background-position is 5px off. Setting it to "0 21px" works for me.
But, I tested this in Safari, and it works there like a charm! And now I see what everyone else sees! Great stuff. :-)
Blue underline to indicate an external link—very elegant.
I say to need to get rid of everything under "Hello" link. It's pointless and confusing who you're talking to. Everything else is good.
It has been updated & links have been underlined. I think it's better now.
This is genius. Never thought of presenting narative this way before. Love love love! :o
I really liked the website. Clean, pure.
I think the site targets its audience very well. Simple curiosity driven navigation that unfolds as you explore.
This is perfect, made my morning.
Very original, great idea. I bet your 'on site' time is insane.