My first case study from you guys, I like your style :)
Hey thanks Navin! We have a growing library if you want to see more! Just head to growth.design/case-studies
I'm not sure that scarcity CAN be ethical. It always feel like unnecessary pressure. I understand here they want to "merge" deliveries but like you said in the end for some reason I doubt they actually do it...
Good point Mac. To me what feels "fake" is the 5 minutes. For some reason, if all the restaurants had a different countdown before drivers "move out" it'd be a lot different.
To think about if I was Uber Eats! Cheers
Haha the "NOOooo" slide made me laugh out loud. They'll need to come up with a better food picking UX not to piss off users to miss the 5-min mark every time. Good stuff!
Thanks James! Agreed, the actual food search was below expectations for a big tech company like Uber. It felt more like I was ordering a cab vs actual food...
What you just said, Louis-Xavier, is very interesting "...felt more like I was ordering a cab...". Since Uber was initially only a transportation service, maybe they applied the same user experience for UberEats when the experience is actually very different from ordering a car. This marks the importance to make contextual user research and adapt the service to detailed actions users are taking. Good job, Growth Design case studies are always relevant!
100% Absolutely, well laid out! Thanks Elie
You should throw out Uber simply because it's Uber - the horrible, sexist, worker-squeezing, tech-stealing company it is.