• Jon MyersJon Myers, over 3 years ago

    Reminds me of when Uber began to facedown regulators and town halls, and went through a re-brand to become "more human".

    Facebook must be putting on its game-face for regulators, and attempting to draft some halo-effect from Instagram for the Facebook brand.

    1 point
    • John PJohn P, over 3 years ago

      Feels like it would have been an opportune time to rebrand like when Google became Alphabet.

      But yeah I think you're spot on with the halo-effect.

      0 points
  • Aaron Wears Many HatsAaron Wears Many Hats, over 3 years ago

    ah so old trend of 'New logo = generic sans serif, lowercase' is now going to be 'New logo = generic sans serif, uppercase'.

    Thanks! That'll be $160,000.

    1 point
  • , over 3 years ago

    words from the FB design team https://facebook.design/companybrand

    1 point
  • Nathan Grieve, over 3 years ago

    They're trying to completely dissociate with their previous brand. Interested to see the impact if it is measurable.

    0 points