I'm not a Twitch user, but have watched (very) few streams.

Absolutely love their use of horizontal scrolling. Playful elements. The brand redesign explanation is well done, too. Again, playful (and informative). The progress bar in the promo video even has the new brand gradient. Nice touch. Their mini game that previews colour names is fun too haha. 5 star.

I really don't like it, especially the light theme (which was perfect before IMO) there's barely any contrast, just stark white everywhere. The purple header is also gone, great, another bland redesign. Ugh

EDIT: oh god, look at this page. I hate this new trend: https://www.twitch.tv/jobs/

I want to ask: Why would you do this? Why do designers constantly do this?

Do you need practice, something for your portfolio? Or just for fun?

Time and time again I see designers (usually on junior-mid level) doing "redesign concepts" for Nike, Amazon, Ikea, Uber etc.

1) You won't be better than the team of experienced designers that worked on whatever it is you're redesigning. They had a lot of time and resources put into that design, and you want to be better in a weekend. 2) Those are usually big, complicated products that require a lot of insight and research. You're just putting a different coat of paint on it, and as it is in this instance, ruin part of the design. 3) People that can do better, usually also have a lot of better things to do.

BUT! Do concept design. A lot. Practice. Just don't target products or brands that don't need your help - they have better designers, and a lot of them.

There is so much to do around you: - help an animal shelter that is having problems with finding people willing to adopt. Maybe there's a website or app you can design for that? - redesign something around you - local coffee shop, small car repair garage. They need your skills, but cant afford it. - think about accessibility issues with things that people use every day.

If you're doing something just for the sake of doing - make it count. Nike will be fine without you, design were it matters.

Design is great. It's Collins. Ofc It wil be.

But conceptually. As an avid twitch user, I would'v hoped for a rebrand more in connection with its community. This feels like an old papp trying to fit inn with the kids. Utilising (overused) retro gaming metaphors. Arcade sounds nd patterns, Rick Astley references...

I think this is actually pretty successful, especially on the UX side of things. Basic cleanup happened, nothing got moved or changed too dramatically, Purple is still there but just as an accent color which gives more emphasis the the content instead of the Twitch brand.

Twitch is a beloved service so any change they did was going to be met with resistance. Overall, it feels like it's been "Discord-ified" which is kinda interesting... but generally I think they did a good job reworking components without messing up the core experience at all. Feels much less cramped to me.

As someone who frequents Twitch this looks like a nice update. It's not over the top, it's not throwing out the core structure, it's just a facelift. Everything still feels familiar from a user perspective which is pretty key.

The "blandness" comment is misplaced: this site is a platform for other people to inject their own personality. Pulling back on their own brand is super smart, it's what YouTube and Instagram do really well and what Twitter does pretty poorly. They made it pretty clear that this redesign was focused on bringing their streamers forward.

And why do designers want to do this? Staying fresh and on-trend is sort of a key component of staying relevant. It's a designer's job to be constantly critical of their work, so after some time they're bound to have a buildup of changes.

Does anyone else find the "rise" effect they apply on text to be a stressful reading experience?

Bold and colorful I like it.

Also, whenever a client demands we cram everything above the fold in a slider because they don't want to scroll I can show them what modern webdesign looks like and a website with 400px below the fold isn't as radical as they think.