Annnnnd I'm still interrupted by an email newsletter popup while reading this article
They're just proving their own point even more. Genius!
TLDR; people need to learn how to set their notification preferences. designers, make it easier to find. got it.
A crucial point the author makes is that notifications should be more opt-in vs opt-out. Finding the preferences is one thing, but if notifications were opt-in, the need to find preferences is greatly diminished.
I really like the idea of opt-in notifications for "non-crucial" type alerts. Having someone like an Instagram photo from 4 years ago probably doesn't need a notification. That should probably be opt-in. But someone sending you a DM should probably be opt-out.
Better defaults is what will work better here, not just making it easy to find preferences/settings. It also means that if you send fewer notifications, the ones that get sent will be more likely to be actioned/opened.
Step 1 UX makes the notifications preferences better.
Step 2 UX feels good about it, yay!
Step 3 A PM notices a slight decrease in conversions.
Step 4 Product growth is mandated to investigate, and recommends hiding notifications somewhere.
Step 5 Go back to Step 1.
my favorite is when marketing gets the green light to push important messages and ends up spamming users almost instantly with nonsense
Incoming calls are annoying. They are the most intrusive part of the UI of iOS, with no management settings. I know it's a phone, but why must a Facebook Messenger call take full screen when I have specifically setup the app's notifications to be quiet.
Luckily, in iOS (I assume Android had this first haha) where you can at least manage notifications to a much greater degree than apps will let you.