Spotify vs Apple: How Spotify is betting $230M on podcasts to win over Apple users

almost 4 years ago from LX Lavallee, Co-founder @ Growth.Design

Hey there!

Louis-Xavier here. Last time you guys were terrific in providing feedback to improve the Expensify Superbowl Case Study.

We made a lot of improvements on the design since and here is the result...

A brand new case study, Spotify vs Apple: How Spotify Is Betting $230M On Podcasts To Win Over Apple Users (Ep. 1)

Let me know what you think in the comments below, all feedback is appreciated.

Cheers! Louis-Xavier

PS: Don't hesitate to be candid, we're on a mission to build the best case studies for you guys!

9 comments

Wentin Z, almost 4 years ago
The all cap comic fonts makes reading really slow. I got impatient with the font really quickly and give up following along. There are a lot of other lowercase comic fonts that can do what you want with reading efficiency: https://fonts.adobe.com/fonts?browse_mode=default&filters=cl:hm,cp:ul
2 points
- LX Lavallee, almost 4 years ago
  Duly noted! We'll do some experiments for future case studies thanks for your feedback!
  -1 points
- Frédéric Audet, almost 4 years ago
  +1 on the uppercase font.
  Louis-Xavier, this content is superb, bon travail mon ami!
  0 points
  - LX Lavallee, almost 4 years ago
    Merci Frédéric, Hopefully, you enjoyed it!
    -1 points
- LX Lavallee, almost 4 years ago
  I've looked at https://www.comicbookfonts.com/Upper-Lowercase-Fonts-s/1816.htm?searching=Y&sort=3&cat=1816&show=30&page=1
  There are 2-3 interesting: Samaritan, Victory Speech & David Gibbons Lower...
  Any of you guys have other recommendations?
  0 points
Jerry T, almost 4 years ago
Great job Louis-Xavier! Incredible improvements between this case study and the other one I saw on your site. Seeing your face reactions and "psych level bar" gives a ton of context.
With that said... custom building all those animations must have taken an eternity
PS: Keep me posted for part 2!
2 points
- LX Lavallee, almost 4 years ago
  Love it! Thanks, will definitely keep you posted!
  and yes... it took a bit of work ;)
  -1 points
Shane McCleery, almost 4 years ago
I only started listening to podcasts regularly because of Spotify. No way I would use anything else.
0 points
- LX Lavallee, almost 4 years ago
  Interesting Shane! What's the one feature that made you stick with Spotify? vs the others?
  -1 points

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Spotify vs Apple: How Spotify is betting $230M on podcasts to win over Apple users

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