I’m going to make a bold and very opinionated statement here: Everything looks the same.
In fact, everyone sounds the same too! The "friendly" overly-casual language (set in 100-weight Proxima Nova) isn’t refreshing anymore.
I think the tech industry desperately needs a renaissance, a revival of art and authenticity in design; a resurgence of utilitarian values and human — not user or profit — focused business.
As I see it, the problem is far more deep seated than cheesy and over-used marketese. There’s so much money moving in this industry, and so many bets being made, the signal-to-noise ratio is going to hell.
I’m going to make a bold and very opinionated statement here: Everything looks the same.
In fact, everyone sounds the same too! The "friendly" overly-casual language (set in 100-weight Proxima Nova) isn’t refreshing anymore.
I think the tech industry desperately needs a renaissance, a revival of art and authenticity in design; a resurgence of utilitarian values and human — not user or profit — focused business.
As I see it, the problem is far more deep seated than cheesy and over-used marketese. There’s so much money moving in this industry, and so many bets being made, the signal-to-noise ratio is going to hell.