"Beautiful" doesn't mean much to you, me, or other designers.. But the client LOVES to hear the B word. Describing the design as beautiful is something they can relate to. It's something they want to own.
In a sense, you're giving the client a better experience rather than catering to your own designer needs. Sounds familiar, doesn't it?
"Beautiful" doesn't mean much to you, me, or other designers.. But the client LOVES to hear the B word. Describing the design as beautiful is something they can relate to. It's something they want to own.
In a sense, you're giving the client a better experience rather than catering to your own designer needs. Sounds familiar, doesn't it?