Tired of "beautiful" design?

9 years ago from Rich Lunghino, User Experience Designer at M&T Bank

  • Jared KrauseJared Krause, 9 years ago

    "Beautiful" doesn't mean much to you, me, or other designers.. But the client LOVES to hear the B word. Describing the design as beautiful is something they can relate to. It's something they want to own.

    In a sense, you're giving the client a better experience rather than catering to your own designer needs. Sounds familiar, doesn't it?

    0 points