Designer News
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9 years ago from Rich Lunghino, User Experience Designer at M&T Bank
"Beautiful" doesn't mean much to you, me, or other designers.. But the client LOVES to hear the B word. Describing the design as beautiful is something they can relate to. It's something they want to own.
In a sense, you're giving the client a better experience rather than catering to your own designer needs. Sounds familiar, doesn't it?
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To clarify this point: There needs to be a greater effort on the part of designers to use better words to describe their work.
Instead of crafting a message specifically tailored to each respective design, it seems that "beautiful" is used as a go-to blanket statement.
What does it mean though? The subjective nature of the word itself makes it a poor adjective to use when describing the quality of a design. We can be better than this.