Tired of "beautiful" design?

9 years ago from Rich Lunghino, User Experience Designer at M&T Bank

  • Jack BachJack Bach, 9 years ago (edited 9 years ago )

    When most companies solve a problem these days, they're solving one that's already been solved but making it prettier and nicer.

    Not only nicer but more targeted. Here's where branding come into play. Let's imagine two fitness apps with the same functionality but one branded for adventurous guys and the other for city girls (no sexism here, just talking about targets). I think we'll all agree they should look quite different.

    I agree using the word 'beautiful' as a selling point might not be a good idea, but aesthetic differentiation is really important.

    6 points