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Tired of "beautiful" design?

9 years ago from Rich Lunghino, User Experience Designer at M&T Bank

  • Rafeed CRafeed C, 9 years ago (edited 9 years ago )

    When most companies solve a problem these days, they're solving one that's already been solved but making it prettier and nicer. Making things look good is in vogue right now. Remember the 90s? Things were butt ugly but they still solved problems.

    9 points
    • Andreas DruschelAndreas Druschel, 9 years ago

      That's right. The consciousness for optical 'beautiness' has grown more and more. But it's not the main goal.

      0 points
    • Jack BachJack Bach, 9 years ago (edited 9 years ago )

      When most companies solve a problem these days, they're solving one that's already been solved but making it prettier and nicer.

      Not only nicer but more targeted. Here's where branding come into play. Let's imagine two fitness apps with the same functionality but one branded for adventurous guys and the other for city girls (no sexism here, just talking about targets). I think we'll all agree they should look quite different.

      I agree using the word 'beautiful' as a selling point might not be a good idea, but aesthetic differentiation is really important.

      6 points