That's a good point. It's more intellectually honest to say you 're-skinned', not "it'd work so much better this way", which is a presumptuous and condescending approach to what may have amounted to many hundreds (or more) of hours of A/B testing, planning, discussion, user testing to come to conclusions that you just happen to disagree with. Then again, maybe none of that happened. But it's quite the exercise in ego when it's accompanied by a "look-at-me" style blog post that says "And this only took me two hours in Photoshop, and it works ten times better!".