3&7 Website(3and7.com)

over 2 years ago from Amanda Saker, Designer

  • Thomas Michael SemmlerThomas Michael Semmler, over 2 years ago

    Someone here said:

    This "Brutalist" web design thing is extremely on-trend (though on the downswing). It's a very typical example of this look.

    And that is basically what I am saying too.


    To rephrase it a bit more cohesively in my own words:

    I chose the word predictable, because the expectations I build from engaging with it for a few seconds were all fulfilled. It is not trying to be something else. It is copying a certain trend. It is trying to fit that trend. It's not trying to choose the best for the product or the experience. It is cookie cutter, like most web design nowadays unfortunately has become. Not all of course, but most. If you design experiences, chances are very high your observational techniques and habits are higher, because that is pat of this craft. And thus you see patterns quickly and predictably.

    User-Experiences like these can also be an indicator of one of the processes that I personally believe lead to this community's undead status, something that you yourself have pointed out.

    This is predictable to me, because It looks like every other Experience that tries desperately to juxtapose itself to other current trends, ironically merging itself into the problem and further perpetuating what it tries to criticise. In a way this trend is the equivalent of Viennese Actionism. It tries desperately to free itself from paradigms and expectations and tries to violently establish new dimensions for the craft. With the big difference that this is not art, it is still design and does not enjoy the same privileges that art does.

    0 points
    • Dan GDan G, over 2 years ago

      this is going to be rude but you are using 100 words where 10 will do.

      0 points
    • Rose BrownRose Brown, over 2 years ago

      I've never seen a menu hover like that (film reel on homepage), I've also never seen a pre-loader like that either (seems to be randomly generated)

      If anything I'd call this 'punk' as opposed to 'brutalism', it's certainly very refreshing compared to the heavy UX / figma / squarespace looking product pages that frequent this site.

      I guess anything different always produces alarm and pushback.

      1 point
      • Thomas Michael SemmlerThomas Michael Semmler, over 2 years ago

        I guess anything different always produces alarm and pushback.

        It does, but I am arguing that this is precisely not that, though it tries very hard to follow that category.

        0 points