The UX of a $13,000,000/year email newsletter(

over 1 year ago from LX Lavallee, Co-founder @ Growth.Design

  • Sacha GreifSacha Greif, over 1 year ago

    Personalizing an email newsletter that goes out to millions of subscribers is actually pretty challenging on a technical level. It means replacing a single API call that passes on a common email template to some newsletter provider by a million individual API calls that each generate a personalized newsletter and send it. So it might not be possible for purely technical reasons.

    1 point
    • LX LavalleeLX Lavallee, over 1 year ago

      Hey Sacha, good to see you here.

      RE: Personalization: We spoke with the founding team at MorningBrew. They told us that it was more of a brand/simplicity decision than a technical decision. But I'm definitely not an expert on API call performance for large scale dynamically generated email… ¯_(ツ)_/¯

      Thanks for the insight man!

      0 points