• James O., 11 months ago

    Haha the "NOOooo" slide made me laugh out loud. They'll need to come up with a better food picking UX not to piss off users to miss the 5-min mark every time. Good stuff!

    2 points
    • LX LavalleeLX Lavallee, 11 months ago

      Thanks James! Agreed, the actual food search was below expectations for a big tech company like Uber. It felt more like I was ordering a cab vs actual food...

      0 points
      • Elie-Anne Lachance, 11 months ago

        What you just said, Louis-Xavier, is very interesting "...felt more like I was ordering a cab...". Since Uber was initially only a transportation service, maybe they applied the same user experience for UberEats when the experience is actually very different from ordering a car. This marks the importance to make contextual user research and adapt the service to detailed actions users are taking. Good job, Growth Design case studies are always relevant!

        1 point