Twitch Redesign(brand.twitch.tv)

1 year ago from Nitin Gupta, Designer & Developer

  • Scott Gamble, 1 year ago

    As someone who frequents Twitch this looks like a nice update. It's not over the top, it's not throwing out the core structure, it's just a facelift. Everything still feels familiar from a user perspective which is pretty key.

    The "blandness" comment is misplaced: this site is a platform for other people to inject their own personality. Pulling back on their own brand is super smart, it's what YouTube and Instagram do really well and what Twitter does pretty poorly. They made it pretty clear that this redesign was focused on bringing their streamers forward.

    And why do designers want to do this? Staying fresh and on-trend is sort of a key component of staying relevant. It's a designer's job to be constantly critical of their work, so after some time they're bound to have a buildup of changes.

    0 points