So I just spent 80 hours redesigning Tesla's Supercharging UX… in a comic book format(growth.design)

2 years ago from Dan B, Crafting Meaningful Experiences

  • Boris KozelevBoris Kozelev, almost 2 years ago

    Hi Dan,

    I really like your idea and how it’s presented. I can imagine there is some sort of self-marketing behind this as well ;) Anyway, really nice concept which shows that current Tesla user experience still has some room for improvement.

    I'm not owning a Tesla but I have some experience in creating UX for automotive industry. So here some comments from my side:

    I’m not familiar with Tesla touch-screen interaction model but I can imagine that hiding critical settings like „Advanced Options“ to scrollable panel is not a good idea, especially in automotive interface. It might be good for long lists like address book entries but it’s very unhandy for important options. Since we are in charging context all options associated with this process should be visible at one glance. And I believe there are plenty of use cases where people would like to have everything on one spot. Imagine, you want to schedule charging for the middle of the night when electricity is cheaper. Then you need to scroll down every time for this setup.

    If you think some technical terms are too confusing for average users then just make those options more explicit by wording or visually instead of hiding everything away from main screen. Otherwise people will just overlook it.

    advanced options screen

    It’s really great idea to emphasize value over cost. But to be honest I’m not sure that highlighting savings is so relevant for the majority of Tesla owners ;) I believe if you buy such luxurious car the last thing you think about is cost savings. There is no real need to try to promote this idea when you allready own this car.

    But rewarding your customers for charging from renewable energy sources could be a great idea!

    I might be wrong but Advanced Options layout looks very desolate to me. There is a huge gap on the right hand. I believe there are better ways to present this information ;)

    advanced options empty space

    The new "Savings" section looks really nice but I was not able to spot the menu button right away…You also made Stop Charging button less important by changing its style to outline. You should also take care of putting navigation buttons and critical actions in one line. Personally I think it could be a nice to have add-on for your mobile device. Or you can display this information while charging process. But I'm a bit sceptical if most people will take care of this information at all.

    The „fully charged“ confirmation is really nicely designed. Do you think it is something you would like to see just after getting into your car? I believe the next thing most people want to do is just drive. In this case this message acts as disruption without any crucial function. Why not just drop a message on your mobile phone that your car is fully charged? I can imagine most drivers don't wait inside the car until fully charged.

    0 points