Basecamp Rebrand(basecamp.com)

over 3 years ago from Liam F, Designer

  • Ben GiffordBen Gifford, over 3 years ago

    Basecamp leadership are famous for heavily weighting sustainability and quality over size, and for promoting a narrative that success doesn't always have to look hockey-stick … so I'm guessing from their perspective, this reflects their values/story.

    4 points
    • Jim SilvermanJim Silverman, over 3 years ago

      doesn't really fit, though. they call out "3,233 companies signed up in the last week alone!" if they want to talk about sustainability, that's not the metric to use.

      2 points
      • Liam FLiam F, over 3 years ago

        Makes me curious to how this site was created. Maybe I'm reading too much into it (haha) but there are some choices made in how they present themselves on the site that, I dunno, don't feel like what I'd expect based on hearing their leaders speak about the company/app.

        1 point
      • AJ Kovalainen, over 3 years ago

        In some of their books they promote that you should detect & celebrate small victories, so could jot it under that :)

        0 points
      • Andrew C, over 3 years ago

        It is when it's mostly organic signups and not run with VC money.

        1 point
      • Ben GiffordBen Gifford, over 3 years ago

        3,233 signups a week, huh?

        Let's say they hit that number every week, minus one for the holidays. And let's say 2% become paying customers.

        I'm not going to factor in churn … but at that rate, they're adding nearly $4MM in revenue every year.

        Not too bad.

        0 points