I loved the latest apple designs, personally. It sounds like Apple will be the firm's biggest client, but he'll also be able to work on passion projects.
I think the whole Apple arrangement will be on a consultation level and involve products that he has already started with them. It might even be a complete lie and put out there to not spook people.
My guess would be a shift into architecture. Designing a prestigious art gallery or another corporate HQ.
I loved the latest apple designs, personally. It sounds like Apple will be the firm's biggest client, but he'll also be able to work on passion projects.