We AB tested having a sticky add to cart button (sticky won)

over 4 years ago from Devesh Khanal, Conversion Strategist at GrowthRock.co

  • A B, over 4 years ago

    Case studies, such as this, can help to support our own ideas and suggestions to those who have less natural insight into UI/UX improvement. I have found this to be especially true with external clients or internal managers outside of product or design.

    You can put a good case forward with your own insights, backing that up with additional research and findings can really help propel that forward. It helps to build trust.

    So obvious stuff can be useful stuff.

    1 point