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over 4 years ago from Jonathan Simcoe, Co-Founder → A Kids Book About
Waldy is right. Pentagram has ruined quite a few brands by now, yet people still think they're some kind of design gods, for some particular reason.
This seems excessively extreme. Their work isn't groundbreaking, and this Slack logo is pretty bad but hardly the death knell of branding.
I never said branding is dead. Don't know how you got that from my comment.
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Waldy is right. Pentagram has ruined quite a few brands by now, yet people still think they're some kind of design gods, for some particular reason.