I don't anymore. When I started off, for some reason I thought you had to show three options, so i put all the thought and effort into one design, then did two ones which werent as good because, logicial if you've solved a problem as well as you can, the other ways of solving that problem arent going to be as good. Then I did this a few times and saw that clients always combine them or don't know what to pick, so I just decided to stop showing options and give them one design and go from there.