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Do you read «Case studies» and find it useful?
over 4 years ago from Paul Mit, Founder
Dirk HCM van Boxtel, over 4 years ago
By that, I was referring to anything that's easy to absorb in as little time as possible.
It means strong headlines that state the contents of the paragraphs underneath, short paragraphs each containing its own piece of information, and highlighted (bold) core sentences that, when scanned, still tell the whole story.
I'm a copy-writer myself so I'm going to shamelessly link to my own article here. Since those are the things I think about while I write.
https://medium.com/@aboutadirk/useful-feedback-a-lesson-in-communication-7946784ccb1d
It's not a case study, but it's the writing style that allows you to quickly take in the contents.
Paul Mit, over 4 years ago
Yes, thanks, I like it, too! Today I've found this article, where is the same approach is used: https://medium.muz.li/impact-a-crypto-platform-ui-ux-branding-case-study-3c7d33ab0eca
What do you think from a professional point of view?
The article you just linked? Yeah! Works pretty well!
I'd still like some of the content to be in bold so we could quickly be able to read the highlighted part to dive 1 level deeper without reading every single word :) Just like in this paragraph right here. See how it still says the same thing when you only read the bold part?
Yes :)
Corin Edwards, over 4 years ago
Hmm, it sounds like you're talking about Axios for case studies.
Any place that writes their copy in a hierarchically cascading way really :) there's tonnes!
One of my favourite articles is this one, for that very reason:
https://www.abc.net.au/news/2017-10-16/north-korea-missile-range-map/8880894
Whoah, that is an unexpectedly useful scroll!
Do you have examples of «written in a smart way» you have seen not long ago?