Is it possible to detach from your personal taste?

over 3 years ago from Adam Koniuszewski, Head of User Experience

  • Corin EdwardsCorin Edwards, over 3 years ago

    This is a tricky one, though I don't think you should frame it as detachment.

    You're a human with an individual perspective based on your history and your chemistry. You work on projects with other humans, each with their own histories and chemistries and perspectives.

    This isn't a bug, it's a feature. Your taste is an element of your creativity, it doesn't only inform the look of your output, it informs where you get your influences from. As a collaborator your perspective is valuable to the people you're working with because you see the common problem in a way that they don't.

    In terms of working with a brand I think of my personal tastes as an athlete and the constraints of a brand as the rules of the sport were playing. Within the confines of a game of tennis the rules of that game doesn't stop an athlete from performing great and innovative feats.

    Use a brand as a platform on top of which to be creative instead of seeing it as a wall that is in opposition to your creativity.

    2 points