I think that’s the point of her question.... majority of her existing portfolio has been in web but she is trying to move into brand, product / package design and doesn’t have these relevant projects.
Don't mention other stuff in the portfolio. Self-initiate projects. Call yourself a brand designer. Get on Twitter. Go to meetups. Hand out business cards that say “brand designer”. Soon enough the jobs will roll in.
I think that’s the point of her question.... majority of her existing portfolio has been in web but she is trying to move into brand, product / package design and doesn’t have these relevant projects.