No, no, no....This rebrand feels OLD. This illustration style was popular 10+ years ago. This font is so old and archaic its almost as if they are trying to make ancient fonts popular again. Doesn't feel inspiring or fresh. They lost their personality. They should have used their mascot and brand character to at least be the artist creating all these illustrations or have various artists interpreting the mailchimp in different styles. Seems like this was created by a team that doesn't understand branding and created art instead of solved a branding issue.
No, no, no....This rebrand feels OLD. This illustration style was popular 10+ years ago. This font is so old and archaic its almost as if they are trying to make ancient fonts popular again. Doesn't feel inspiring or fresh. They lost their personality. They should have used their mascot and brand character to at least be the artist creating all these illustrations or have various artists interpreting the mailchimp in different styles. Seems like this was created by a team that doesn't understand branding and created art instead of solved a branding issue.