Mailchimp Brand Refresh!(

over 4 years ago from Jon Bell, Sr. Design Manager

  • Adam Fisher-CoxAdam Fisher-Cox, over 4 years ago

    Meh, it was an eventuality of introducing downvoting in a design group - strong opinions combined with the fact that downvotes are always used as "disagree" buttons!

    Anyway, I agree the association was strong before. I don't think they needed to put Freddie in the logo but I think this just more strongly associates the already strongest association with the brand. Which to me would be doubling down on what sets them apart.

    0 points