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Mailchimp Brand Refresh!(mailchimp.com)

over 4 years ago from Jon Bell, Sr. Design Manager

  • Adam Fisher-CoxAdam Fisher-Cox, over 4 years ago

    He is now officially the logo, which they always struggled with doing before as they weren't really intended to be together and were of differing styles. I didn't look at all applications and am not a user so I may be incorrect on a holistic level - my opinions are just about the branding and marketing site.

    1 point
    • Account deleted over 4 years ago

      Hmm, I always associated that monkey with mailchimp. I don't think it necessarily needs to be in the logo. Also I have no idea why people are downvoting you. You're giving perfectly valid points. This site is silly.

      0 points
      • Adam Fisher-CoxAdam Fisher-Cox, over 4 years ago

        Meh, it was an eventuality of introducing downvoting in a design group - strong opinions combined with the fact that downvotes are always used as "disagree" buttons!

        Anyway, I agree the association was strong before. I don't think they needed to put Freddie in the logo but I think this just more strongly associates the already strongest association with the brand. Which to me would be doubling down on what sets them apart.

        0 points