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almost 5 years ago from Benjamin den Boer, Designer — Framer
I agree I think the marketing style is used quite often but maybe not all think the same and if Framer team don't do it. No one will get interested. There are a lot of good design tools out there that is at par or even better in terms of features but doesn't get enough hype or no one even knows.
Totally, it is like waiting for a new hammer with a rubber grip ;) still just a tool, you can definitely "do" without it or use other tools. The hype is a marketing tool, which is annoying (lately, even more).
Yeah, wish they’d at least just release to their paying customers
+1 Hype = disappointment
Honestly, the audience the have in mind isn't you. It's people who are just breaking into design or enterprises who want an all-in-one solution. The "hype train" is what actually gets people outside of this community excited about design.
So while I understand where you're coming from, I think you're a bit misled here.
Thanks for the comment Wesley, but I disagree. This latest announcement was designed to show feature pairity with existing vector-based design tools. To me it seems like an effort to get us to consider ditching our existing tools in favor of Framer X. Everyone is trying to unseat Sketch at the moment and be the total package. I don’t blame them, that’s how competition works—it’s healthy for the industry, but this hype building strategy is simply something I’ve seen too many times now to feel excited about one particular product. I wish them the best of luck and I’ll try their product (when I finally can).
I think it would be refreshing for a company to simply announce a release date and actually release the product on that date to everyone who wants to try it.
I've been referring to these as "boom boom" videos for years now.
Maybe you all have forgotten, but It was a scandal when I criticized them for this. Now you're all finally catching on...
We need more critic in our industry, more people like you (with constructive critics), I mean it. There is too much "sweetness" and fake smiles all around.
People on DN get very very antsy when you say something is bad, even when it is (see the MIT redesign thread) It's a bit of an echo chamber here.
That's really sad.
There should be room for question things without unnecessary over-sensitiveness (in the form of constructive criticism), this place would be actually valuable.
Yeah, I think it's because there's quite a few junior level people here who arent used to hearing criticism and using it to make something better. That's my theory anyway.
Maybe you all have forgotten, but It was a scandal when I criticized them for this.
Scandal? Hardly. The top comment on that thread has 68 points and it's backing up what you tweeted.
Now you're all finally catching on...
I mean.. this just kind of makes you sound awful - regardless of whether you had an opinion before some others might have.
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I’ll admit, I signed up for Beta and I’m definitely looking forward to giving this a try BUT I’m also getting tired of the endless hype train companies like this and others build around product releases. For months on end we’re hit with “tidbits” of “tantalizing” information on new features and how this or that product will change the world and solve all of your design problems. I get what you guys are doing from a marketing perspective, but c’mon. Just release it and let’s get on with it. I’m getting fatigued. #Respect