Good question. MIT had actually been doing a version of this content strategy on their site since the early 2000s, so the Spotlight is something people in the community know and expect. We wanted to keep + build on that aspect of the site and make it even more content focused, but also respect the utility-oriented visitor trying to find a person, department or building quickly with minimal fuss.
Good question. MIT had actually been doing a version of this content strategy on their site since the early 2000s, so the Spotlight is something people in the community know and expect. We wanted to keep + build on that aspect of the site and make it even more content focused, but also respect the utility-oriented visitor trying to find a person, department or building quickly with minimal fuss.