For what its worth, I had to take care of font licensing for a large company and we spent about 45k ~ USD for 3 weights (unlimited desktop usage, web usage, and in app usage). Company has about 12,000 people. That was just licensing already existing font. Imagine if you had a sans + serif, condensed, extended, weights, etc. Adds up. At one point cost of type designer and ability to at least add your own unique flair makes financial sense.