Do you have any information what kind of costs a company like Netflix would be dealing with? I'm really curious approximately how much "quite high" is.

Edit: Nevermind, on my first read-through I completely skipped him mentioning the numbers, despite actively looking for it:

“With the global nature of Netflix’s business, font licensing can get quite expensive,” Noah says. “Developing this typeface not only created an ownable and unique element for the brand’s aesthetic…but saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces.”