Netflix unveils Netflix Sans, a new custom typeface developed with Dalton Maag(

almost 4 years ago from Jordan Winick, Director of Product Design @ Recurly

  • Matt Lewis, almost 4 years ago

    You're not a real company until you have your own typeface.

    12 points
    • Thomas Lowry, almost 4 years ago

      Look into the cost of licensing an entire type family for everyone in a large corporation to use on the web, in apps, and on desktop computers. It is quite high and often one of the contributing factors to commissioning your own typeface.

      5 points
      • Charlie PrattCharlie Pratt, almost 4 years ago

        Don't you just love that IKEA said, "screw it—let's use Verdana."

        3 points
      • Raphael LoderRaphael Loder, almost 4 years ago

        Do you have any information what kind of costs a company like Netflix would be dealing with? I'm really curious approximately how much "quite high" is.

        Edit: Nevermind, on my first read-through I completely skipped him mentioning the numbers, despite actively looking for it:

        “With the global nature of Netflix’s business, font licensing can get quite expensive,” Noah says. “Developing this typeface not only created an ownable and unique element for the brand’s aesthetic…but saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces.”

        0 points
        • Thomas Lowry, almost 4 years ago

          For what its worth, I had to take care of font licensing for a large company and we spent about 45k ~ USD for 3 weights (unlimited desktop usage, web usage, and in app usage). Company has about 12,000 people. That was just licensing already existing font. Imagine if you had a sans + serif, condensed, extended, weights, etc. Adds up. At one point cost of type designer and ability to at least add your own unique flair makes financial sense.

          1 point