Brand new Typeform(typeform.com)

over 3 years ago from Ennio D., Product Designer

  • Diego LafuenteDiego Lafuente, over 3 years ago

    I did not like anything Typeform 2.0.

    I have been a Typeform user since the beginning and I believe that the founders created within their heads the idea that a change of image was needed and that this would strengthen the brand and the love of its users with the service. I do not know what data they had to make such a decision but I hope to be wrong, although the previous examples of other companies showed me that I am on the right path to how I see this issue.

    In my opinion this design is pretentious, bloated with options and the visual part is like browsing Dropbox, not Typeform. In addition, you see too tendentious components, when what interests you is the opposite: that everyone uses you. You need to create a kind of generic, neutral style that reinforces the idea that Typeform is the best tool, not the coolest and trendy one. Looks more they're screaming culture things than the usefulness of the tool itself. It's like they want to seduce you more than educate you.

    It is noted that the entire design was outsourced and not entirely made inside. Which denotes a lack of empathy for understanding their clients. I bet the designers inside Typeform and product managers know much more well their customers than an external agency who already screwed other big SaS companies.

    The use of brown colors, typography makes the UI take too much relevance and personality. The previous one, on the other hand, managed to make you forget those details and focus more on the objectives.

    For me it has been an ill-advised decision, let time speaks for itself.

    Aside from my opinion, I wish them the best future.

    2 points