As a Corporate Entrepreneur/Designer this is so true. But I still believe that you cannot succeed with creating a product that solves the users needs without looking at all parts of the "feasible viable desirable" triangle. Doing that without being the baddies is just a matter of effort - and of course being part of the decision making part of the organisation.
As a Corporate Entrepreneur/Designer this is so true. But I still believe that you cannot succeed with creating a product that solves the users needs without looking at all parts of the "feasible viable desirable" triangle. Doing that without being the baddies is just a matter of effort - and of course being part of the decision making part of the organisation.