• Joshua Crowley, over 5 years ago

    I've setup GA on pretty much every project I've worked on for the last 8 years. It's a handy thing to have up and running for basic metrics about your website/app. But to be honest, I find GA actually to be quite onerous in determining the kinds of things that UI/UX Designers would like to know. My advice would be to make sure you look at something like https://www.fullstory.com/ which captures all the little details and unexpected behaviours that are really important to understand. Without this kind of detail, you can very easily read GA data wrong.

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