THE LOOP—a short documentary about IBM's design thinking transformation, by InVision(

almost 4 years ago from Jennifer Aldrich, Product Designer, UX & Content Strategist - My opinions are my own and do not reflect those of my employer

  • Andy StoneAndy Stone, almost 4 years ago

    Good grief DN. Stop bitching that you have to participate a LITTLE bit to get a free design documentary. You think they produce this stuff (this one and the Design Disruptors piece) just for fun? No, it's their effort to do marketing that also provides value to the community.

    In the last 3 years of using their product, their newsletters and outreach only seem to announce some new feature that makes their system better and my life easier. Support good advertising and marketing, because it's better than the alternative.

    19 points
    • Jrtorrents Dorman , almost 4 years ago

      You’re over estimating the importance of this “adocumentary”.

      It’s a marketing material I’m not going to give you my email just to view what is essentially an long advert.

      I work at IBM and I become vaguely interested just because of IBM but I immediately closed the page when it asked for my “work email”. It’s a cheap and sleazy email-grab.

      6 points
      • Account deleted almost 4 years ago

        I sometimes use disposable emails, like the ones at when I'm not certain at the value that something is going to provide me.

        3 points
      • Daniel FoscoDaniel Fosco, almost 4 years ago

        If you don't want to pay the price of admission, just don't watch it.

        Films take a ton of work to get done, and calling this one an "adocumentary" just because you don't like the company's marketing strategy is beyond offensive.

        Get a fucking grip and stop being a dick about other people's work.

        Yours truly, A former film-student

        5 points
        • Aaron Wears Many HatsAaron Wears Many Hats, almost 4 years ago

          Each day I lose a little bit more respect for DN, not that much existed to begin with, but you know.

          2 points
        • Jrtorrents Dorman , almost 4 years ago

          I’m already a paid Invision user, matter of fact I’m on their Enterprise account through IBM and they already have my work email. (to which they regularly send marketing email)

          I decided not to enter them purely as a matter of principle.

          As consumers we’ve become far too accustomed to having our privacy and emails abused. Every little thing you do, they try to trick you into signing up for some marketing newsletter. So much so that most of us have resort to having a disposable spam email account.

          Call it a film if you want, at the end of the day it’s just another fancily made video aimed at selling Invision.

          Signed, videographer who hates newsletters.

          0 points
          • Gio Vas, almost 4 years ago

            but this is business, how would you do it?

            2 points
            • Andy StoneAndy Stone, almost 4 years ago

              Right? This community baffles me.

              2 points
            • Account deleted almost 4 years ago

              Have the form at the end of the film, if you like what you see you can sign up for more content like that. Easy.

              0 points
              • Gio Vas, almost 4 years ago

                this is nice for the viewer, but it's like making a movie and saying 'everyone come and watch it for free, pay us if you like on your way out the cinema'..what percentage of people would pay?

                1 point
            • Jrtorrents Dorman , almost 4 years ago

              Exactly as Todd said below. Let the user watch it, and kindly ask for their details afterwards or at least show a snippet/trailer before you ask for their details.

              Better still send people who already signed up for their newsletter a direct link to watch it from their email.

              0 points
    • David Steelcart, almost 4 years ago

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      Okay on the real though, it's not free. The price is a lead to use their product, & since they need to pay ~ $4 per lead that's how much value I'm giving them by putting my details in. I'm happy to do that if they provide the value upfront.

      2 points