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Looking for logo feedback

almost 6 years ago from Daniel Baldwin, Creative Director + Cofounder @goodhandsdotco

  • Raffaello SanzioRaffaello Sanzio, almost 6 years ago

    The Heart shape is very interesting. Worth to consider the points already made by the previous designers in this thread.

    The color palette is nice but, unfortunately, doesn't pass a color contrast test:

    The other thing is that the logo + type is too horizontal, so you might experience issues down the road when resizing it to fit narrow areas. Worth presenting the logo in different contexts.

    8 points
    • Andrew C, almost 6 years ago

      Logos for digital brands don't REALLY have to be super AAA compliant for the visually impaired. The screen reader says "logo" and it is known, then they move on.

      5 points
      • Louis-André LabadieLouis-André Labadie, almost 6 years ago

        If you consider that there are only two eyesight categories (blind, and near-perfect eyesight), you tend to leave out the majority of visual impairments. It's a common misconception that accessibility means "screenreader-friendly".

        Daltonism is one of the situations targeted by contrast standards, and the reader may very well have 20/20 eyesight but fail to see the light red on a screen at common brightness.

        Another situation is nerve disorders, which may lead to difficulty focusing the eyes, or shaking eyesight. Hard contrast allows a shape to better "print" in the reader's memory, and afford her or him more ease (or the possibility) of reading.

        10 points
        • Raffaello SanzioRaffaello Sanzio, almost 6 years ago

          ^ This guy is totally right.

          I myself am not blind, but I‘m far from a near-perfect eyesight.

          Whenever I struggle to read something on the web, I pick a Color Contrast tool and measure the ratio of the foreground and background colors.

          Every single time they fail the test. I‘m not talking about not being AAA-complaint. I‘m talking about not meeting AA or even AA-Large standards. They usually get between a 1–3 ratio.

          2 points