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Kickpush - Product design studio // Fresh new site (kickpush.co)

almost 6 years ago from Alex Deruette, Co-Founder & Creative Director at Kickpush

  • Sam SolomonSam Solomon, almost 6 years ago

    Fantastic site. I agree with everything you said except:

    Bold copy: "We don't even like the internet" and especially "Hating each other since 2010". You really went for it.

    My first impression is they were doing industrial product design—if they were designing blenders and chairs it would have been a fantastic line.

    Also, I like the thicker fonts. Too many sites using the thin or hairline weights, which make things difficult to read.

    0 points
    • Austin Knight, almost 6 years ago

      My first impression is they were doing industrial product design—if they were designing blenders and chairs it would have been a fantastic line.

      I actually thought the same thing. It's a line that feels a bit out of place, but as I went through the site, I started to think that was their intention. The copy is purposefully contrarian. It gives a "serious about not taking ourselves too seriously" kind of vibe. I agree that home page headline could be super confusing for a first time visitor though.

      0 points