The fact that we're still talking about this shows there's no silver bullet.
There'll always be bullish clients who can't be reasoned with on this point.
Rather than dive into technical points, I like to say that if the content is engaging, people will scroll.
If you're worried people will click away without scrolling, your content and its presentation has failed.
If they still say no, I let it go. Personally I've found if I hold my ground and stubbornly push a view on the client, like The Fold, it does more harm than good.
If the client sees I'm willing to be flexible and compromise, the sooner they're likely to give me their trust.
The fact that we're still talking about this shows there's no silver bullet.
There'll always be bullish clients who can't be reasoned with on this point.
Rather than dive into technical points, I like to say that if the content is engaging, people will scroll.
If you're worried people will click away without scrolling, your content and its presentation has failed.
If they still say no, I let it go. Personally I've found if I hold my ground and stubbornly push a view on the client, like The Fold, it does more harm than good.
If the client sees I'm willing to be flexible and compromise, the sooner they're likely to give me their trust.