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Netflix’s new design series spreads the wrong idea about design(qz.com)

over 6 years ago from John Park, Creative Director at Arts and Sciences Marketing www.artsandsci.com

  • Jay CruzJay Cruz, over 6 years ago

    Maybe design needs to be reframed into two categories like the way the sciences have "Hard Science" and "Soft Science".The Hard Sciences are the ones that are more math based and measurable, and then you got the 'softer" sciences like Psychology and Sociology which are more theoretical and less measured. I think that designers that stick to the dictum that design it's just about solving problems are taking that from Industrial Design. Industrial Design for me is "Hard Design". There are aesthetics, but mostly this is about making an object people can use. Graphic Design and Illustration is "Soft Design". The solutions are mostly aesthetic. Yes there are questions about Typography and readability, but you have to be creative about it. Designing an album cover is an art form. It's commercial art, but dammit that's art. Don't know if this makes any sense.

    I thought the show was great.

    2 points
    • Alex Robertson-Brown, over 6 years ago

      Definitely saw this separation as well. Also what really interested me was the scale of each project the illustrator was him in a room and the car designer had a whole corporation to deal with. Really eye opening how those environments form the product final. Really eye opening show.

      0 points
    • Bryce DriesengaBryce Driesenga, over 6 years ago

      I agree with the gist of your comment. But there is certainly be some graphic design and illustration that focuses primarily on something people use. (e.g. instruction manuals, wayfinding, directories, medical and technical illustration, etc.) But yeah, I think on the whole industrial design is a bit 'harder'.

      0 points