In-house Designer vs Freelance Designer vs Agency(onbrand.me)

over 5 years ago from Stefka Ivanova, Director of brand & Creative

  • Sam SolomonSam Solomon, over 5 years ago

    This posted is geared towards startups looking for a designer. As someone who's worked in an agency, as a freelancer and in-house, I have a few additional recommendations:

    I would recommend avoiding agencies. If you do hire an agency, make sure you work directly with a designer. At larger agencies there is a huge amount of wasted time. There is a constant game of telephone between account executives, producers and the designers themselves.

    Does design need to be a core competency of your business? If so, you should consider hiring someone full-time. For example, if you're selling enterprise software, that money is better spent on a freelancer and hiring another salesperson.

    Hiring the wrong person full-time can be devastating to small businesses. Freelance-to-hire can be a good move in this case. Do a one month contract and decide, if it's a good fit.

    1 point