Site Redesign: Wealthsimple (

over 6 years ago from Kieran Rheaume, Pretend designer and product person

  • Andrew C, over 6 years ago

    Felt trapped. The aesthetics are completely on-point and the money trailing down the page is a clever trick—but it simply takes too long to scroll through and traps you these different sections. Instead of skimming the site in a few seconds I waited unpleasantly for 30 to get to bottom. I also had the issue where I page-parked this in a tab and missed the entire intro coin animation.

    Rethink the scroll-jack. In my experience is kills conversions, too. (although money management and investment is never really a simple or quick decision so maybe they don't care about that)

    1 point