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Site Redesign: Wealthsimple (wealthsimple.com)

over 6 years ago from Kieran Rheaume, Pretend designer and product person

  • Giovanni HobbinsGiovanni Hobbins, over 6 years ago

    So well executed. Scroll-jacking is always meh but when it tells a compelling story, it just works. The way the video elements feel embedded in the UI is particularly elegant.

    Does anyone know if this was in-house?

    10 points
    • Andrew CiobanasiuAndrew Ciobanasiu, over 6 years ago

      I have to agree. I never understood the immediate scroll-jack hate. If it's paired with solid content, it can be an effective way deliver a story.

      2 points
      • Andrew C, over 6 years ago

        The reason scrolljacking is overall a bad idea (I would include this redesign) is that you're assuming users are coming to your website to learn about your story. When you take 1 minute to get to the bottom of a site like this, and also prevent people from scrolling, you remove their ability to skim for relevant information to them. What you're saying is "THIS IS THE STORY YOU WILL CARE ABOUT". But people usually just want a few simple key facts, and will convert or move on.

        If you care more about shoehorning a story at your users than letting them skim and discern who you are from your actual info then go for it. Otherwise you're probably causing a lot of pain.

        4 points
        • Andrew CiobanasiuAndrew Ciobanasiu, over 6 years ago

          Scrolling through again, I'll admit that it takes a few mouse-wheel flicks too many to move through the sections. In that regard, sure, a bit irritating.

          But this is also the homepage.

          In a sea of HERO IMAGE + SUPERIMPOSED GREETING MESSAGE + CTA BUTTON or LEFT ALIGNED SIGN UP FORM + MACBOOK/IPAD/IPHONE SCREEN MOCKUP, something like this stands out. It's interesting. I applaud their efforts.

          Looks to me like a lot of time was spent crafting a highly deliberate message not intended to be skimmed over. Without knowing the details of the project, calling it a bad idea across the board seems a bit shortsighted. Is it a risk? Definitely. But with the craft that so obviously went into this site, I'd say the folks working on it were aware of their decisions.

          1 point
          • Duke CavinskiDuke Cavinski, over 6 years ago

            I just think scroll-jacking prevents interaction which seems counter intuitive to the web as a medium. I totally resist all auteur ux.

            0 points
            • Andrew CiobanasiuAndrew Ciobanasiu, over 6 years ago

              Fair enough. I'm simply arguing for its use as a design technique on occasion. Something something right tool for the job.

              0 points
    • Arthur ChaykaArthur Chayka, over 6 years ago

      They worked with Man vs Machine on 3d elements and animation. More about redesign and sketches here - https://www.wealthsimple.com/magazine/news-redesign

      0 points