Newly simplified Airbnb homepage

over 5 years ago from Sumul Shah, Head of Design at Amino

  • Dennis Meng, over 5 years ago

    Does anybody have insight into how big UI changes like this get made at large tech companies? (e.g. Airbnb, Dropbox, Pinterest, etc.)

    They're obviously doing A/B tests to figure out which page converts better. But where does qualitative UX research fit in? Is it in the initial concept stages, in the late stages as validation, both, or not at all?

    1 point