Does anybody have insight into how big UI changes like this get made at large tech companies? (e.g. Airbnb, Dropbox, Pinterest, etc.)
They're obviously doing A/B tests to figure out which page converts better. But where does qualitative UX research fit in? Is it in the initial concept stages, in the late stages as validation, both, or not at all?
Does anybody have insight into how big UI changes like this get made at large tech companies? (e.g. Airbnb, Dropbox, Pinterest, etc.)
They're obviously doing A/B tests to figure out which page converts better. But where does qualitative UX research fit in? Is it in the initial concept stages, in the late stages as validation, both, or not at all?