Newly simplified Airbnb homepage

over 5 years ago from Sumul Shah, Head of Design at Amino

  • Suganth SSuganth S, over 5 years ago

    What I see Left: Airbnb, which doesn't feature the top fold of the home page with experiences. They featured listings you might be interested in, and then showed experiences. For majorty of users it makes sense because they are showing the content they are used to, and additional content below, which triggers exporation

    Right: Just the experiences part and betting on the old users that they will figure out how to find rooms/vacation homes if they want to.

    Airbnb is still strong with videos - (all their experiences product have videos), they just realised they don't need the brand video which talks about hospitality and trust in the first fold, I guess.

    1 point