I think it isn't bullshit; people made it bullshit.

For instance, Alexandre Wollner — a brazilian fucking graphic design genius — used, and still uses, the golden ratio to design. It's a guide, like grid. You use the golden ratio to design a grid, and then, if you like, or the project requires, you break the grid.

In today's design world, people are lazy and just open the vector app and "design" a logotype, or a symbol. But back then the golden ratio were the basic scale to design almost everything.

I, however, don't use the golden ratio as much as I'd like, unfortunately. But I don't think it's bullshit; people are.